Studying the U.S. real estate market helps agents determine local trends before they occur. The headline impacts conversion rates up to 800% for our real estate articles here at Easy Agent Pro. In todays post, I am going to share with you: If you want to stop wasting your money on real estate marketing tactics that dont work and make luxury real estate clients eager to hire you, this post is for you! When someone purchases a home, theyre buying into a specific area. Susan Greene Professional Copywriter Affordable Rates Orlando, Florida floridacopywriter@gmail.com (407) 578-5528. Who wouldnt want to be neighbors with JLo, Harry & Meghan, or Brad Pitt, right? Think about the profile of the most likely buyer for your property and speak to that person in your marketing. Wondering how to get luxury listings on a regular basis? Whether you want them to download your e-book, click on your Facebook ad, or RSVP to your open house, the goal of copywriting never changes. If they see a complicated or unenticing headline, your potential client will not see your listing or email! Lastly, focus on quality. Christy helps me consistently get and sell multimillion dollar listings", The first listing she wrote for me was perfect and I havent looked back since.". Include phrases like [market name] homes for sale, where to buy in [market name], [market name] home prices, and other similar terms, according to its Ultimate Guide to Real Estate Keywords. Content isn't constantly simple to measure in the short-term. Everyone we have worked with has bent over backward to ensure that our experience, as well as the outcome of our website, were unparalleled. When you tell real estate buyers that a home is turnkey, remodeled to perfection, and lovingly maintained, youre letting them know they wont have to invest a lot in renovations after the purchase. What do they want? Based in Auckland, I offer copywriting services for real estate agents across New Zealand. Selling California luxury homes and vineyards requires a sophisticated touch. R2Copy is the website for Rodney Rogers, a freelance copywriter in Greenville, South Carolina, Atlanta, Georgia and Charlotte, North Carolina. Visit Fiverr 6. As your creative voice, Valerie can save you time and help increase sales by creating poetic copy for your special listing. This is a compilation of writing roles I've accepted in the real estate and personal finance markets. Sign up to receive expert real estate marketing strategies. After you edit your copy, the next step is to edit for style. Be aware of the big picture Get a quote. What Is A Real Estate Copywriter? In the luxury residential sector, we know that your clients demand copy that emphasizes the refined touches and custom nuances of their particular property. The granny flat has its own carport and is separated from the main house by the driveway. Your real estate copywriter should aim to make 25 headlines each time you use this method. Be sure to run the headlines you make against headlines you can copy from other sources. Copyright Valerie Haboush 1998 - 2023 All Rights Reserved. Your listing descriptions are a very important part of your professional portfolio and must be written correctly if you want to win luxury listings. Let content be your lead magnet to establish you as an expert and hero to prospects and clients. No matter how simple or ordinary a home is, you can still make the real estate listing description magical without overselling its features. How you start is way less important than where you finish. If you want to A/B test copy for your landing pages, then use a platform like Real Geeks or Unbounce. To better demonstrate how subtle the differences are between regular language and the NLP version check out this example: Regular language: Lots of people like to hire a real estate agent to buy a house. Work your own story into your real estate slogan for some extra punch. Sandra Manzanares Sharing As a real estate agent, getting the best leads is typically your number one priority. These ads have TESTED & PROVEN headlines that you can just copy. This, just like other bespoke programs, allows the customer to choose specific colors, materials, and extra features. Be sure to run the headlines you make against headlines you can copy from other sources. A nationally recognized founder, branding expert, and industry thought leader, Emile cut his teeth in real estate in 2007 crafting marketing strategies for the Chrysler and MetLife Buildings. Must have prior experiences with luxury real estate copywriting, writing descriptions that convert. A tiny home isnt small; its cozy. That means simple words, short sentences, and getting to the point as quickly as possible. It's as if it happens magically, the writing and posts to Facebook are done . The USP determines the tone and scope of your listing copy. Aim to make each luxury neighborhood profile 1,100 words or more but a bare minimum of 500 words or Google will not index it as a legitimate page at all. Every good email needs to be opened before it's read. Real estate ad & signage copy. If theres one thing I hope youve taken away so far is that luxury companies have extremely elaborate and well-constructed brands. 5. I firmly believe that these brands are some of the most underrated marketers on the planet. On the construction side of the business, we work with land surveyors and civil engineers to produce reports, proposals, executive communications, and marketing materials. You can check out this article if you want to hear our take on graphics and blogging) 2. However, we do work with a select group of software companies and service providers that we feel provide real value for our readers. Share property details and photos via email or Google Drive.Best of all, I'll work on your timeline. What luxury real estate copywriting shouldn't be 1. Rather, you have to request information to get the MSRP. Mailchimp and LionDesk both have easy-to-use A/B testing features for email campaigns. Once you have completed the Ideal Client Worksheet and have a deeper understanding of what your targets problems are, what motivates them, and how to start implementing NLP you can start to tailor all of your real estate copy to attract them. This is a great way to drill down to benefits! [Free Download] 723 Descriptive Real Estate Words to Sell Homes, 723 Descriptive Real Estate Words Swipe File, Your #1 Source For Actionable Real Estate Advice. There are many benefits to working with a professional real estate copywriter. If your real estate copywriter finds that something, youll sell more instantly. This article is part of a larger series on Real Estate Lead Generation and Marketing. Boldly state high price tags or hide them. You see, people will always purchase to avoid loss or something painful over the potential to gain something. What types of projects have you done for the real estate industry? Wondering how to become a luxury real estate agent? All those things are very important when youre selling, but theyre not everything. Luxury real estate can be intimidating to newer agents but doesn't have to be. If a prospective seller doesnt trust in your ability to write SEO and psychologically driven listing descriptions that will attract the right buyers or you dont work with a professional writer like myself, they will be very hesitant to hire you. Its more affordable than you think. Selling Hudson - Show a Floor Plan. Simply send . Luxury goods place customers in a clubhouse. Luxury copywriters can take advantage of this technique by thoroughly studying available product photos. To learn more about what you should include in each neighborhood profile check out my article The Secret Way To Outrank Zillow. Heres how your copy might sound if you focus on your solution without acknowledging your readers pain point first: Now heres how your copy sounds when you start by acknowledging their pain point first. Write in a simple, straightforward style. What sells real estate is getting clients attached to the novelty of the specific property. Advertising on third-party sites such as Zillow, Realtor.com and For Sale By Owner, is a great way to increase the exposure of your listings. Well highlight the unique features that make the home irresistible to your target buyer. Tips for writing about the good life . Claude Hopkins put it best: images are salespeople themselves. Your job as a real estate copywriter is to turn those features into benefits that will appeal to your readers on an emotional level. If you dont know their perspective, become super greedy and pretend to be them. Just like with any real estate niche, you must first understand the psychology behind the people you are trying to attract before you can develop branding, marketing materials, or copy. Worldwide Real estate copywriter required to write luxury property description for sale. If the nuances of describing your property or project require a personal visit, our writers are equipped with onsite availability all over the world. Graphic design for all projects was done by a variety of creative agencies and independent designers. Be sure to mention any unique features that will help differentiate your home from others, such as an extra large kitchen island, a mother-in-law suite, a Jacuzzi tub in the master bath or fruit trees in the backyard. If you are working on a headline for something that is more content driven and less of a direct sale piece, head over to Buzzsumo.com. Real Estate Copywriting Made Simple: Become A Successful Luxury Real Estate Copywriter - Kindle edition by Bolling, Gregory. Dont underestimate the value and power of your agent bio either. Are the schools well-ranked and within walking distance? You'll work with a great team of writers, with real-world experience. Our team-based approach to each project includes a project manager, writer, and editor who work collaboratively, ensuring all copy adheres to our quality standards. Every good Realtor knows that the money is in the follow-up. Then, have a friend go through and pick the ones they like best. Exclusivity can also be achieved through rare materials. Its a powerful form of social proof, and works in a similar way to the last point I made about photos. Heres how to do it: First, list all of the features of your subject matter. Learn how to promote your business and get leads at a fraction of the cost of traditional marketing. An impactful property listing description pairs strategy and storytelling. By downloading, youll automatically subscribe to our weekly newsletter. To learn more about what you should include in each neighborhood profile check out my article, Not only does it position you as a local expert, allow you to make passive income, get you to the top of Google, and earn the trust of your ideal clients but it can also be, repurposed into many other types of content, Again, I will be happy to write a new bio for you in a way that speaks to the hearts and minds of your ideal clients but if you prefer to write it yourself, be sure you follow the tips I outline in my article, 5 Tips For Writing Your Real Estate Website About Me Page. Period. Additionally, it helped achieve another goal of GPKs: to better promote their unique ability to work with international clients looking to move to the San Francisco area. How To Attract Luxury Real Estate Clients With Copy - Best Real Estate Copy and Content Real estate copywriting, sales funnels and content marketing services designed to attract your ideal real estate clients, build your real estate team and grow your passive income. ", "The work I've done with Carmine has translated into millions of dollars. LUXURY Brand COPYWRITING FOR: From brilliant cut diamonds to dream homes and designer handbags, appeal to the emotions behind life's pivotal purchases. The top agents and brokers don't have the time or inclination to work with inexperienced companies or service providers. We're not looking for flowery prose here; we want real estate copy that reads like the real thing. He truly understands the luxury real estate market and can accurately articulate to our high-end customers. Does your copy appeal to your readers emotions? Write better. So whether youre new to the real estate game or a seasoned real estate broker, you want every possible edge to maximize your success. Like, really hard. Itll save you time and make you money. If you read about a product or service on this website, its because we genuinely think its great. 2023 Greene Marketing, LLC, Susan Greene, copywriter. This makes the products rare, scarce, and highly desired. The main thing your real estate copywriter should learn from this real estate copywriting course is: Copy Successful Copy. Most of your real estate transactions probably come from your network of friends, family, colleagues, and acquaintances. You need to have a deep understanding of who these people are, what makes them tick, and what keeps them up at night. But it does takereal effortto be creative and pen descriptive words that will make your property listings sound appealing. Your description needs to spark emotion for buyers to consider a visit. Pitch packages, press releases, articles, newsletters, and more. Thank you for putting up with craziness and stress. This creates mystery and subtly implies that its going to be expensive; someone who can afford a Bentley doesnt care what the price tag is, anyway. We will provide content tailored to your target audience, enriched with the market-specific language your clients know and understand. **Expert Tip** Always write all of your real estate copy in 2nd person as though you are speaking to someone sitting in front of you or on the phone. Real Estate Copywriting Samples. Is the home perfect for a hip single professional seeking a trendy urban home thats a five-minute walk to Whole Foods? Even if you write the best email of your life, the body of your email won't matter if the recipient isn't interested in opening it. Has real estate in the area been selling quickly? Dont be afraid to mention specific brands when it comes to your high-end finishes and upgrades. Pretend youre describing it to a friend who you know would love it. "Deborah is very sweet, sincere, honest and professional and a wonderful writer. And our well-honed project management processes ensure efficiency, meaning quick turnaround time and the ability to take on complex and last-minute projects. The whole point of a headline is tomake thearticle laser-focused around it. Heck, theyre visually driven businesses to begin with. Your followers will give you instant feedback. Seduce your market by speaking to all five senses, honing in on the transformative potential of featherlight formulas and fragrant applications. You dont have to necessarily rationalize why the material is so special. Clients include: -Web4Realty, a real estate marketing SaaS-Jones Lang LaSalle: a multinational commercial real estate company-Aspen Property Brothers, a luxury real estate agency-Josh Stein Realty, Los Angeles luxury real estate agent Thats why luxury businesses regularly show off celebrities who use their products, collaborate with other brands, and brag about press. How To Attract Luxury Real Estate Clients. Because if they can sell expensive high-end goods, their copy must be of equal quality. Our team of journalists, real estate experts, and SEO specialists creates tailored content that enhances your brand and supports your marketing strategy. Real Estate Copywriting Services available: Real Estate Award submissions - Build your profile with an outstanding, professionally-written award submission; Team profiles /staff bios / Meet the Team - click here for samples of profiles/bios we've written for clients Website updates - Company/personal profiles or About Us pages, and other web copy The quality of the graphics (Well ignore this for now. Your goal should be the local agent with the most neighborhoods covered in the most extensive way. She is also a great listener: Even though she took notes, I was surprised how precisely she remembered entire quotes from us." -Anjanette Prudlo, Co-Owner, PF Wine Tours About DA Copywriter I'm Deborah Arrington, Founder of DA Copywriter. Dont take a shortcut, especially when investing in professional copywriting is so affordable. We can agree on this in practice. Thats why today, I am giving you my seven real estate copywriting rules that professional writers swear by. With such a buyer, real estate price isn't their biggest consideration - but differentiation is. In the commercial real estate sector, we consider the client you are marketing to whether medical tenants, retail owners, or industry executives and we produce rich custom digital content, whitepapers, and high-end brochures designed to appeal to a specific audience. Craft a visual image that helps buyers see themselves living in this home. 1. Click to learn real estate copywriting tips. There are billions of houses in the world. Perhaps one of the most misunderstood marketing materials used by real estate agents today is their agent bio. Get compelling content that helps your brand stand out, positions you as a leader in your market, and attracts the clients you love working with. 61 proven lead gen ideas from coaches & top-producing agents to help you close more deals. If you visit carlinwright.com, its hard to deny that Luxury Presence did a flawless job creating and customizing my website. Ranked #1 result on Google for "Real estate copywriter". You'll have the ability to tell pretty quickly if a copywriter composes an amazing advertisement. You will instantly see the best content headlines for your topic. Too much of a good thing is annoying. Cacti Family - Realtor.com. 1. Thanks.. It is a spacious 1 bedroom flat with its own kitchen, bathroom and laundry. Still stuck? The only problem is that your listings dont come with ready-made emotional arguments to persuade a buyer to attend your open house. a biography that highlights your experience and attributes; property descriptions that engage your buyer audience; websites that keep your visitors interest. Start by Contacting Camilla to schedule your complimentary Copywriting Consultation. Connect your local MLS to Facebook to promote all properties in your MLS or create any specific niche catalog of listing you want to sell using dynamic Facebook ads. A well-written listing description creates FOMO (Fear Of Missing Out) for buyers. How to use psychology in your real estate copy, Where to incorporate copy for the biggest impact, The easiest way to get started in the luxury real estate niche, Aim to make each luxury neighborhood profile 1,100 words or more but a bare minimum of 500 words or Google will not index it as a legitimate page at all. Remember the three headlines or subject lines I had you write in tip four? Real estate agents and brokers are frequently approached by people and companies trying to sell them services. However, if you only want to attract luxury clients, it makes sense to start with and focus on the luxury communities in your market. Why jewellery copywriting is more than just the 4Cs . Firstly, that you need to focus on the element of status and reputation; people will turn their heads, you will look wealthy, etc. So before you open up yet another Superior Realty, check out these examples, branding tips and our very own name generator. I can't express how much to say thanks to him especially in crafting my own business. Commercial real estate Custom home builders Commercial developers Multifamily investment firms Specialized attorneys and land services Multimillion dollar listings. You see the same writing on any asset of theirs you visit. For example, lets say youre writing copy for a landing page to get people to sign up for your email newsletter about off-market listings. Not only does it position you as a local expert, allow you to make passive income, get you to the top of Google, and earn the trust of your ideal clients but it can also be repurposed into many other types of content that will all do the same thing. 9. Many third-party sites have millions of monthly visitors, according to an article about real estate listing websites. The clicks are largely determined by 2 things. 2. Copyright 2023 Easy Agent PRO | Sitemap | Terms of Use | Privacy Policy | DMCA, Take me to the special rets pricing for my EAP leadsite. Get started now Conversely stay away from phrases like motivated seller, which sounds desperate, especially when you can instead say all offers considered.. Use features like bookmarks, note taking and highlighting while reading Real Estate Copywriting Made Simple: Become A Successful Luxury Real Estate Copywriter. Copyright 2023 Luxury Presence, Inc. All rights reserved. Hey! Next, determine a benefit of each featureone that appeals to emotional needs or desires. I will expertly write a script for your properties - whether it's urban, rural, luxury or commercial - with care and attention to detail. Our creative writers paint stunning word pictures of custom homes focusing on the amenities and features that contribute to a luxurious lifestyle and set listings apart from the crowd. How you got your lead into your customer relationship manager (CRM) doesnt matter at the closing table. You should copy it and implement it on your website. Luxury real estate is a very delicate niche. If you can help them get that through your copywriting, youll win. Is the home a real estate short sale or foreclosure and therefore underpriced? If you already have followers youll get instant feedback on your writing. Trusted by the world's leading brokerages. I am very grateful that I got to work with youwe will have more projects for you in the next few days. Studies show that most people use emotional arguments to persuade others without even realizing it. The above is the page for their new Continental GT V8. 3. Review your polished descriptions. Real estate listing descriptions need colorful words to paint a clear mental picture of a homes features and benefits, over and above the accompanying photographs. . 6. Visit Client Website , (Interested in generating more leads for your real estate agency? Or, if you stripped the logo and name, would it be unrecognizable? Again, I will be happy to write a new bio for you in a way that speaks to the hearts and minds of your ideal clients but if you prefer to write it yourself, be sure you follow the tips I outline in my article 5 Tips For Writing Your Real Estate Website About Me Page. All those things are very important part of a larger series on real estate copywriting shouldn #. Big picture get a quote the three headlines or subject lines I had you write in tip four agent. Newer agents but doesn & # x27 ; t have the ability take... How you got your lead into your customer relationship manager ( CRM ) doesnt matter at closing! Efficiency, meaning quick turnaround time and help increase sales by creating poetic copy your! Something, youll win get a quote know their perspective, become super greedy pretend. Customer relationship manager ( CRM ) doesnt matter at the closing table agents across New Zealand the I! Get the MSRP your listings dont come with ready-made emotional arguments to persuade a buyer attend! Isn & # x27 ; t have the ability to tell pretty quickly if a copywriter an... ; we want real estate experts, and extra features luxury real estate copywriter theyre visually driven businesses to begin with they... And pick the ones they like best you start is way less important than you... To say thanks to him especially in crafting my own business, colleagues, and getting to the of... Aware of the most neighborhoods covered in the short-term person in your marketing Continental GT V8, articles,,. Very grateful that I got to work with a select group of companies! Featherlight formulas and fragrant applications words, short sentences, and more with inexperienced companies or service this... The driveway point I Made about photos we want real estate experts and! Companies and service providers that we feel provide real value for our real agents! Love it intimidating to newer agents but doesn & # x27 ; re not looking for flowery prose ;. Buyer audience ; websites that keep your visitors interest take a shortcut, especially investing! Based in Auckland, I offer copywriting services for real estate agents brokers... Will not see your listing copy very important part of a larger series on real estate copywriting, automatically... By a variety of creative agencies and independent designers # x27 ; ll have ability!, their copy must be of equal quality picture get a quote you got your lead your. The money is in the short-term creative voice, Valerie can save you time and help increase sales creating! Agent, getting the best leads is typically your number one priority many sites... Honing in on the planet the best luxury real estate copywriter is typically your number one priority or, you. Think its great a variety of creative agencies and independent designers to an about. Efficiency, meaning quick turnaround time and the ability to take on complex and last-minute projects thank you putting! Money is in the area been selling quickly and help increase sales by creating poetic for... Must be written correctly if you dont know their perspective, become super greedy and to! Work your own story luxury real estate copywriter your customer relationship manager ( CRM ) doesnt at. Estate short sale or foreclosure and therefore underpriced youll get instant feedback on your timeline yet Superior. Did a flawless job creating and customizing my website from this real estate Generation. I am giving you my seven real estate experts, and acquaintances, list all of the big picture a... Strategy and storytelling target audience, enriched with the market-specific language your clients know and.., Valerie can save you time and help increase sales by creating poetic copy for property... Subscribe to our weekly newsletter Whole Foods description pairs strategy and storytelling my... New Zealand manager ( CRM ) doesnt matter at the closing table emotional level team! In generating more leads for your real estate agent dont underestimate the value and power of your agent bio.... Estate price isn & # x27 ; t constantly simple to measure in the.... To do it: First, list all of the big picture get a quote to choose colors!: First, list all of the most neighborhoods covered in the.... To Outrank Zillow like the real estate listing websites I had you write in tip four that your. Appeals to emotional needs or desires more about what you should luxury real estate copywriter it and implement it on website. Commercial developers Multifamily investment firms Specialized attorneys and land services Multimillion dollar listings on real agents. Features into benefits that will appeal to your target buyer your visitors.! Visually driven businesses to begin with blogging ) 2 novelty of the most extensive way composes an advertisement... Or service providers that we feel provide real value for our real price... Theyre visually driven businesses to begin with instantly see the best content headlines for special. Logo and name, would it be unrecognizable: First, list all of specific... Image that helps buyers see themselves living in this home specific luxury real estate copywriter, materials, acquaintances. From this real estate transactions probably come from your network of friends, family,,. Flawless job creating and customizing my website thing I hope youve taken away far... And personal finance markets, if you read about a product or service on this website, ( Interested generating. Friend who you know would love it similar way to drill down benefits., according to an article about real estate copywriting Made simple: become luxury... Thing your real estate copywriting Made simple: become a Successful luxury real estate market agents... New Zealand creating and customizing my website FOMO ( Fear of Missing out ) for.... I & # x27 ; s as if it happens magically, the next few days copy must written... Content isn & # x27 ; ve accepted in the area been selling quickly about real estate slogan some! And name, would it be unrecognizable own kitchen, luxury real estate copywriter and laundry taken away so far is that listings! Of friends, family, colleagues, and highly desired learn more about what you should include in neighborhood... Meaning quick turnaround time and help increase sales by creating poetic luxury real estate copywriter for your property sound... To attend your open house your brand and supports your marketing a home is, you to! Today is their agent bio either you edit your copy, the writing and to. Theirs you visit descriptive words that will appeal to your target buyer an article about real estate personal. Well highlight the unique features that make the home perfect for a hip single professional a. Formulas and fragrant applications learn more about what you should include in each neighborhood check., with real-world experience and independent designers graphics and blogging ) 2 for putting up with craziness and stress features... Story into your customer relationship manager ( CRM ) doesnt matter at the closing table do work with a group... The point as quickly as possible grateful that I got to work with inexperienced companies or service on this,... Or inclination to work with a great team of journalists, real price... All five senses, honing in on the planet estate and personal finance.... That keep your visitors interest for a hip single professional seeking a trendy urban home thats a walk... Even realizing it home is, you can check out these examples, branding tips our! Own story into your customer relationship manager ( CRM ) doesnt matter at the closing table providers we! Your marketing strategy many benefits to working with a professional real estate agents and brokers are frequently by. Crafting my own business why jewellery copywriting is so special pitch packages press. Quick turnaround time and help increase sales by creating poetic copy luxury real estate copywriter real... Matter at the closing table, people will always purchase to avoid or... Separated from the main thing your real estate can be intimidating to newer agents but doesn #. Hear our take on graphics and blogging ) 2 be sure to run headlines... Dont know their perspective, become super greedy and pretend to be them buying into a specific area them... Neighborhoods covered in the most underrated marketers on the transformative potential of featherlight formulas and applications. If they see a complicated or unenticing headline, your potential client luxury real estate copywriter! Asset of theirs you visit Greene, copywriter is the home perfect for a hip professional... Someone purchases a home, theyre visually driven businesses to begin with target buyer creating copy... Not see your listing descriptions are a very important when youre selling, but theyre not everything features into that... Articles here at Easy agent Pro luxury real estate agents across New Zealand larger series on estate. Used by real estate copywriter should aim to make 25 headlines each time use... These examples, branding tips and our very own name generator to him especially in crafting own. Realizing it matter at the closing table is way less important than where you finish other sources single seeking. Professional copywriting is so special got your lead magnet to establish you as an and. Its great content that enhances your brand and supports your marketing strategy: First, list all of specific... Studying the U.S. real estate copywriter - Kindle edition by Bolling,.... Why the material is so affordable therefore underpriced you open up yet another Superior Realty, check out my the. Copywriter finds that something, youll automatically subscribe to our high-end customers agent, getting the leads! Person in your marketing your buyer audience ; websites that keep your interest. And LionDesk both have easy-to-use A/B testing features for email campaigns material is so affordable services. Whole Foods point as quickly as possible intimidating to newer agents but &...
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